SEO Training in Mumbai
We regularly conduct various SEO training in Mumbai. Our SEO training course is designed for everyone from Web Designers, Website Owners, Corporate Marketers and for those who wish to upgrade their skills in Search Engine Optimization and Internet Marketing. Our SEO training courses will help you learn latest SEO techniques which actually work thus reducing most of the guesswork which you might find in the new SEOs. Our SEO training course help you to take advantage of and develop your personal knowledge in search engine optimization which you can use for the benefit of your organization or for your personal development and career strategy in web design and internet marketing.
Our SEO training course will help you learn about good page structure, meta data and choices of keywords. You will also learn more advanced techniques like designing search engine friendly architecture and content management issues and other SEO trade secrets and tips and tricks which we have learned through our experience. Our SEO training course also explore deeper into debated topics like search engine spam and how to optimize efficiently without getting banned.
SEO Training Content
Lesson 1 = SEO Overview
Lesson 2 = Site Architecture
Lesson 3 = Text Content
Lesson 4 = Dynamic Content
Lesson 5 = Graphics and Layout
Lesson 6 = Flash Pages and Splash Pages
Lesson 7 = Frames and Tables
Lesson 8 = Link Popularity
Lesson 9 = Pay For Performance
Lesson 10 = Measuring SEO ROI Bonus
Lesson! = Starting Your Own SEO Company
SEO Training Syllabus
SEO Lesson 1 = SEO Overview
Search Engines and Directories
Important Search Engines and Directories
Who Owns Who?
Important Industry Milestones
Who Powers Whom?
Target Audiences for Your Site
The Definition of Search Engine Compatibility
What is Search Engine Optimization?
Web Site Elements Impacting Search Compatibility
How Search Engine Index Pages
How Search Engine Rank Pages
Website Relevancy Factors
Algorithm Chasing is for the Birds
SEO Lesson 2 = Web Site Architecture
What is Web Site Architecture?
What is Search Engine Compatible Site Architecture?
Elements of Site Architecture That Impact Search Ranking
Domain
Directory Structure
File Naming
Page File Extensions
Navigation Menus
Multiple Entry Points
Heading Tags
Robots META Tag
Robots Exclusion Protocol (Robots.txt File)
Error Trapping
Site Maps
Cascading Style Sheets (CSS)
Server Side Includes (SSI)
SEO Lesson 3 = Keyword Rich Text Content
Keyword Rich Body Content
Text Heavy Home Page
SEO Copywriting
Heading Tags
Build Your Copy Around Your Keywords
Text Links
Advantages of Text Links
Navigation Menus
Link Title Attributes
Assignment 1 (Tutor-Graded)
SEO Lesson 4 = Dynamic Content
What is Dynamic Content?
How Dynamic Content Impacts Search Engine Compatibility
Optimization for Dynamic Web Sites
Workarounds for Dynamic Web Content
SEO Lesson 5 = Graphics
Graphics and the Web
Graphic-Heavy Pages
Alt IMG Attributes
Graphical Navigation Menus
Navigation buttons
Image Maps
Drop Down DHTML Menus
Disadvantages
Accessibility
SEO Lesson 6 = Flash and Splash Pages
Flash
Intro / Splash Pages
Bells and Whistles
Making Flash Search Engine Friendly
Search Engine Support for Flash
Further Reading
SEO Lesson 7 = Frames and Tables
Frames Based Sites
Search Engines and Frames
The No Frames Element
Frame Orphaning
To Sum Up Frames
Tables
Search Engines and Tables
Tables and Spam
Alternatives to Tables
To Sum Up Tables
SEO Lesson 8 = Link Popularity
Link Popularity?
Google PageRank
Backward Links
Link Building
Text Links
Factors Influencing Link Popularity
Important Search Engines and Directories Recap
Lists of Other Search Engines and Directories
Links to Avoid
Free Link Popularity Tools
SEO Lesson 9 = Pay For Performance
What is Pay For Performance?
Pay For Performance Options
Express Paid Submission to the Yahoo! Directory
Pay Per Click Models
Yahoo! Sponsored Search
Yahoo! Content Match
Yahoo! Local Sponsored Search
Yahoo Search Submit Express
Yahoo Search Submit Pro
Google AdWords
Google AdSense
Other Pay-Per-Click Providers
Learn About PPC Campaigns
SEO Lesson 10 = Measuring SEO ROI
Does SEO Truly Deliver ROI?
Measuring SEO Success1. Track your site’s search engine rankings2. Track the amount of traffic your site is receiving3. Track the number of returning visitors to your site4. Track the number of sales / conversions your site receives5. Track the link popularity of your site
Key Site Metrics to Look At Regularly1. Pathways through your site2. The page from which most visitors click away from your site.3. Single access pages4. Most visited page(s) and top entry pages.5. Landing pages for PPC Campaign, etc.6. Metric values that show a radical change from developing trends7. Page refreshes8. Where your site visitors are coming from9. Search Engine Referrals10. Search Phrases
SEO Bonus Lesson! = Starting Your Own SEO Business
Planning and Preparation
Getting Started
Your Workplace
Tools of the Trade
Hardware
Software
Subscriptions
Books / E-books
Memberships
Services
SEO Training
Open for Business!
Getting Clients
Other Considerations
Keeping Clients
Working in the SEO Industry
Getting Help
Growing Your Business
Pitfalls to Avoid
SEO Key Site Metrics to Look At Regularly
Pathways through your site
The page from which most visitors click away from your site
Single access pages
Most visited page(s) and top entry pages.
Landing page for PPC Campaigns, etc.
Metric values that show a radical change from developing trends
Page refreshes
Where your site visitors are coming from
Search Engine Referrals
Search Phrases
SEO Course Forma t:
Regular Classes - Free Website and Free Domain Name
2 Days Fast Track course
SEO Course Duration :
12 - 15 Classes Reguler Course - 2 to 3 Hours a day
2 Days - 2 Classes for Fast Track Course - 6 to 7 Hours a day
SEO Course Fees :
Reguler SEO Ccourse = USD $330
2 Classes for Fast Track Course $200
SEO Course Content :
SEO PDF Lessons
SEO Word Documents
SEO PPT
SEO Excel
SEO links Database
What You Will Learn SEO:
Introduction to search engine optimization (SEO).
How to create effective page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
Overview of important search engines and directories.
How to submit your site to important search directories.
How to submit your site to crawler-based search engines.
An overview of what search engines consider to be "spam".
Web design elements to avoid to ensure your site is search engine compatible.
How to monitor your search rankings and site traffic.
Who Should Take SEO Course:
Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
Webmasters wanting to increase traffic to their web sites via search engines.
Small business owners wanting to learn how to promote their web sites on the search engines.
Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
Web site designers wanting to offer search engine marketing services to their clients.
search engine marketers (SEM) or Search engine optimizers (SEO) wanting to improve their online industry skills.
Persons wanting to learn how to optimize website for search engines in preparation for starting their own seo business or applying for a job as an SEO.